I live near Kendal in Cumbria and provide copywriting services to clients throughout the UK. Over a long career in sales and marketing I've worked successfully with businesses in all sectors, from sole traders to SME's and multinational corporations. When I'm not working I ski, sail and travel the world on a Harley.
I started life as a sales rep, slogging up and down the motorways in my company repmobile, doing all that basic stuff about identifying needs, explaining benefits and nailing the sale. And I was good at it.
But I was also inquisitive. Just going through the motions of 'selling more stuff' wasn't enough. I wanted to know more about what was really happening, how it all worked, what went on in people's minds that caused them to buy one thing in preference to another.
So I set about learning all I could - an adventure which led me through studying marketing, advanced selling techniques, psychology, research into the principles of influence and persuasion, and even hypnosis.
And the copywriting bit? I just happen to be really good at it.
The work I do today brings together all my experience to create a unique service which combines excellent copywriting with powerful and effective influence and persuasion techniques.
The bottom line is - it works! If you'd like to know how, all you need to do is get in touch.